TotalWeb Partners Blog

April 18, 2023

The Marketing Frontier V1 – Inbound & Outbound Marketing Strategies White Paper

In this White Paper, you will learn:

What are Inbound & Outbound Marketing
How to Implement Inbound & Outbound Marketing Strategies
What are the Benefits of Each
Why You Should Work with an Agency on Your Strategies
And More!

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” – Hubspot

Essentially, Inbound marketing is the method of growing your business through the development of meaningful relationships with your current and potential clients.

“Outbound marketing refers to any kind of marketing where a company initiates the conversation and send its message out to an audience.” – Wordstream.com

Essentially, Outbound Marketing is what is considered “traditional” marketing by many. Please fill out the form above to download the full white paper.

April 11, 2023

by Fred Siver

15 Burning Web Development Trends to Follow in 2023

News

Consider these Web Development Trends for this year.

April 5, 2023

by Fred Siver

Universal Analytics is going away

News

According to Google:

Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.

Understand what’s going to happen

Beginning in March 2023, if you haven’t already created a GA4 property, we’ll create one for you, unless you opt out.

This new property will be based on the settings in your Universal Analytics property. If you have created a GA4 property, and that property is connected to a Universal Analytics property, we’ll copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property that you have not marked as complete in your GA4 property, unless you opt out. Learn more

Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.

After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.

In the coming months, we’ll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.

360 Universal Analytics properties will receive a one-time processing extension ending on July 1, 2024.

Check if your Google Analytics property is impacted

If you created your property before October 14, 2020, you’re likely using a Universal Analytics property.

If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already, and no action is required.

Still not sure? Confirm which type of property you’re using

Complete your next steps
We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available.

Original Source – https://support.google.com/analytics/answer/11583528?hl=en

March 15, 2023

by TWP Publisher

Digital Marketing In The New Normal: 6 Tips For Lead Generation Success

Marketing Planning Strategy Business Organization Concept

E-Marketing, Marketing Digital Marketing

Digital marketing is a complex process that requires much effort and patience from marketers. It’s not just about creating content and posting it on the internet. It’s also about creating an effective strategy that will help you reach your target audience.

In this article, you’ll learn six ways to ensure lead generation success in digital marketing:

Prioritize Your Niche
The first step in generating leads is deciding what niche you want to focus on. If you don’t know what niche you want to target, it will be hard for you to devise an effective strategy.

You can prioritize your niche by identifying your target audience’s most significant pain points. Then narrow down your list of pain points by choosing the one with the highest potential for conversion. You may want to add online articles on how to identify your niche to things you have to read now.

Create A Content Calendar
Once you’ve decided on a specific niche and created a content calendar, it’s time to start creating content that will generate leads. By focusing on one key area, you can optimize your efforts to generate more leads while keeping costs low.

When building a content calendar, you can create an editorial calendar for each month for the following year. This should include the topics that will be covered and when they will be posted online or published in print. Have topics that can be used as guest posts or blog posts on other sites. This helps you build your brand and reach out to your target audience without paying for each post individually.

Optimize Your Sales Funnel
After developing a sales funnel, it’s time to optimize your content to make it easy and convenient for potential clients to find what they’re looking for. This will also help you identify any areas of improvement when it comes to lead generation.

A vital step in creating an attractive landing page that gets visitors interested in what you’re offering is by telling them about your product or service in an engaging way. The second step is following up with emails that offer sales and discounts and building trust with customers over time, so that they’ll feel comfortable purchasing from you again in the future.

Build A Website With Lead Capture Forms
Another way that you can generate leads online is by creating a website with lead capture forms. This allows users to submit their contact details in exchange for something they want. These forms are very effective because they allow users to opt in even without previous knowledge of your business or product, making them more likely to convert into customers later.

You may also use these lead capture forms as an email list builder by connecting them to your autoresponder service and sending out periodic emails to your subscribers with valuable content. This will help you build stronger relationships with your customers and increase sales over time.

March 13, 2023

by TWP Publisher

Digital marketing tips for growth amid economic uncertainty

E-Marketing, Marketing Digital Marketing

No digital marketing professional knows how bad the economic downturn that has caused tens of thousands of tech-industry layoffs will be or how long it will last. No one knows when Google will actually deprecate third-party cookies — if ever.

But analysts have some advice for beleaguered marketers and CX leaders, many of whom will face shrunken budgets, to maximize investments in the coming year. There’s no time to lose.

“CX teams that track metrics and can demonstrate the efficacy of their efforts for business outcomes get budgets to continue,” said Joe Cicman, Forrester Research senior analyst. “Those that don’t? They don’t have a leg to stand on.”

Social down, streaming up
Facebook and Twitter used to be reliable marketing investments, delivering top-of-funnel audiences to marketing programs. Both have run into hard times, for different reasons.

Uncertainty in content moderation and concerning behavior from Twitter CEO Elon Musk have driven away half of Twitter’s top 100 advertisers — massive brands including Dell, Merck, Fidelity and Heineken — according to research from Media Matters published in late November.

Ad revenues from Meta’s flagship marketing channels, Facebook and Instagram, are also shrinking, according to Axios research — down considerably from their 2017 peak. New privacy laws, Apple giving consumers the right to turn off cross-app tracking and Google’s planned deprecation of third-party cookies all have diluted the quality of audience data Meta can deliver. Furthermore, the emergence of TikTok, LinkedIn and Amazon as competing advertising channels has cut into Meta’s share.

March 8, 2023

by TWP Publisher

Enhance your SEO Strategy with Digital PR

Search Engine Optimization (SEO) SEO Strategy

Curiosity is the hunger of the human mind. A person might be browsing the web looking for information at this very moment. Perhaps, it is also the reason you’re here!

Before you think we are calling you out, the reality is that it is truly mind-blowing how technology has made it easier to access reliable information with just a few clicks.

This has grown even more as the pandemic forced us to adapt with the ‘new normal’. According to the 2021 e-Conomy report for Southeast Asia by Google, Temasek, and Bain & Company, there has been a 12-million increase of digital consumers in the Philippines during the first half of 2021 alone. Closer to home, it also revealed that Google and Facebook are among the platforms Filipinos spend the greatest amount of their on-screen time on, both reaching millions in terms of total visit numbers.

The Google Year in Search also revealed that the Filipinos are more eager and involved in the digital market with searches concerning digital banking accounts, contactless payments, and brand comparisons. This poses an opportunity for brands and organizations to expand and stay in touch with the public.

Quite literally, brands and organizations can turn every one billionth of a second to an advantage. The question is, how can they be better at using that advantage and becoming searchable?

With search engine optimization, of course.

What is SEO?

According to Oxford Languages, search engine optimization or SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”.

To paint a picture, SEO is an arrowhead that helps lead consumers to content about your brand or organization when they search for particular information about it. The solution that SEO provides is simple: providing the public with the right information at exactly the right time they’re searching for it.

However, the internet has become cluttered with content. For your brand to truly reach your target market, your SEO needs to be strategic and effective. Implementing an effective SEO strategy ensures a significant number of quality website traffic, allowing brands and organizations like yours to be more visible in the digital space. Since people increasingly rely on the internet for information, making SEO a fundamental part of your digital marketing campaigns is certainly worth the effort.

Getting started with SEO

In crafting an SEO strategy, it is important to note that the main purpose of a search engine is to deliver the most relevant results to a search query. Brands and organizations must learn how to produce meaningful and smart content on online platforms to push themselves at the top of the results page. In order to achieve this, we further delve into the best practices and techniques in SEO.

Keywords

Keywords are words or phrases that people likely type into their search engines when wanting to look for information about a certain topic – in this case, your brand. Using the right keywords in your content affects the website traffic it attracts. An effective SEO strategy is mindful of the consumer’s experience in using keywords.

March 6, 2023

by TWP Publisher

How to Improve Your Search Engine Rankings for 2023

Search Engine Optimization (SEO) Search Engine Optimization

Search engine optimization (SEO) improves a website’s ranking on search engine results pages. It can be intimidating, especially regarding keeping up with ever-changing algorithms and best practices in 2023. To help you stay ahead of the competition, we’ve outlined five key areas that will boost your SEO rankings: keyword research, on-page optimization, technical SEO audits, link-building strategies, and content marketing techniques. With these essential steps at your disposal, you can expect improved organic visibility for your site this year!

Keyword Research
Keyword research is an essential part of any successful SEO strategy. It helps you understand what your target audience is searching for and how to optimize your website content to meet their needs. By understanding people’s search terms, you can create content that will rank higher in search engine results pages (SERPs).

When it comes to keyword research, there are several steps involved. First, you need to identify relevant keywords related to your business or website topic. You can use tools like Google Keyword Planner or Moz’s Keyword Explorer to find popular keywords with high search volume and low competition levels. Once you have identified a list of potential keywords, it’s essential to analyze them further by looking at the average monthly searches and estimated cost-per-click (CPC) values associated with each one. This will help you determine which ones are worth targeting for optimization in 2023.

Once you have chosen the right keywords for your SEO campaign, optimizing them on your website pages and blog posts is time. This includes adding the targeted keyword into titles, headings, meta descriptions, and body copy throughout each page of your site – ensuring that everything reads naturally without sounding too “keyword stuffed” or spammy. Additionally, ensure that all images include alt text tags containing relevant keywords and internal links pointing back from other pages within the same domain name whenever possible – this will help boost rankings even further!

February 15, 2023

by TWP Publisher

Web Development vs. Web Design: The Differences You Need to Know

Website Content, Website Design Practices Web Design

If you are thinking about a career as a web designer or web developer, there are some things you should know about the concepts. Even though they share some similarities in terms, they have subtle differences that make them unique. This article will discuss their differences, roles, and how you can choose between them.

Web Development vs. Web Design: The Differences
The main difference between developers and designers is that developers focus primarily on technical aspects, like coding and programming. Designers are responsible for the conceptual and visual work necessary to create a solid UI and UX. In contrast to designers who emphasize appearance and usability, developers emphasize structure and functionality.

Web Designer: This graphic artist designs website layout, functionality, and visual appeal. Web designers are skilled in creative, graphic, and technical areas.

Web Developer: These developers create and maintain the core structure of a website. Web developers are responsible for converting the web design into a functioning website using PHP, HTML, JavaScript, and Python via specific web development services.

Read more: Web Development vs. Web Design: The Differences You Need to Know
https://www.startupguys.net/web-development-vs-web-design/

February 13, 2023

by TWP Publisher

5 Web Design Trends to Watch in 2023

Website Content, Website Design Practices Web Design

A new year is typically a time for new ideas, approaches, or ways to make life a little better or more enjoyable. For web designers and users, improved ways to design websites is always high on the list.

In the following post we’ll be addressing 5 new web design trends that address issues like accessibility, UX, and responsiveness as well as 10 pre-built websites from BeTheme that show how to effectively use them.

With 268,000+ sales and a 4.83/5 star rating, BeTheme is one of the world’s most popular and highly-rated WordPress Themes.

5 web design trends to look out for in 2023

In order to improve something, you first have to have an understanding about the things that can impact it, both positively and negatively. For web designers, that “something” is a user’s digital experience and how 5 design trends that can positively impact a digital experience could best be implemented.

Hoverable iconography
A top web design priority is how to go about creating interfaces that require minimal effort on the part of the user to interact with them, i.e., they are as intuitive as possible. Shortcuts that make things easy for the designer can, however, have the opposite effect on the user – especially when it comes to iconography.

Some icons, especially those used in headers, are so commonplace that any user can interpret their meanings and use them appropriately.

February 8, 2023

by TWP Publisher

How social platforms changed digital marketing

Uncategorized Digital Marketing

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley.

But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with more competition and an evolving user base — have created a new set of challenges for the giants and the marketers that fund them.

Throughout 2022, major platforms have each had both collective and unique challenges. Along with increased pressure from legislation, regulations, investigations and lawsuits against tech giants, smaller startups and advertisers themselves, Apple’s app-tracking changes have cut into tech giants’ bottom lines and weakened targeting and measurement capabilities. Meanwhile, competition from rivals like TikTok and Twitter’s disarray under the ownership of Elon Musk contributed to the industry’s existential dilemma about where to appear and what to avoid.

“I wouldn’t want to be in the seat of a buyer right now,” said Ryan Anthony, CEO and co-founder of Dirt, a marketing neuroscience startup. “I can’t think of a single advertiser that hasn’t had to blow up their [lifetime value] models this year because of privacy.”

The tumultuous year has left marketers, agency executives, analysts and other experts rethinking everything from data practices to content strategies to e-commerce efforts. TikTok’s rise, younger users’ demands, a growing creator economy and brand safety issues have all further complicated the already complex landscape and prompted some companies to re-consider their usual tactics.

At the center of much of this discussion sits the importance of data. A survey of 6,000 marketing leaders conducted this summer by Salesforce found that 75% still rely at least partially on third-party data, but 68% said they plan to move toward first-party data. Meanwhile, 51% said their measures to protect consumer privacy go beyond regulatory requirements and industry standards, down from 61% last year.

“There might be a little bit of a gap year happening as marketers have been retooling around first-party data to be able to create the right context and the right targeting on those platforms,” said Jay Wilder, vice president of product marketing for Salesforce’s marketing cloud. “Some of that is also shifting audiences from one platform to another, and marketers are going to be catching up with that.”

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