Top 5 Inbound Marketing Trends To Watch In 2015 –
As we close out another year, it’s easy to see the worlds of digital and inbound marketing have grown tremendously yet again. Not only have there been changes to buyers’ journeys, but also with how people seek out information and their engagement levels online. Just like in any field, inbound marketing will continue to evolve and there will be some trends to watch and some that will fade away in 2015.
By knowing these emerging trends, you’ll be able to adjust your business’s tactics accordingly and have your inbound marketing strategies flourish into the new year and beyond.
- Content marketing will be bigger and better than ever
- SEO + Social Media + Content = Greatness
- More money and targeting in online ads
- Mobile optimization will continue to rise
- Brands will seek to humanize
As we close out 2014 and get ready to ring in a brand new year, we can truly see just how far inbound marketing has come. The exciting part is also seeing where it will go. As consumers become more active online, we as inbound marketers must adapt to their shopping and buying habits. As inbound marketing evolves, the one thing that stays the same is the human race we market to. Their thirst for knowledge is a human experience and it’s only fitting that we give our audience the type of solution they seek.