Inbound marketing alone won’t deliver high-level meetings.
Author; Caryn Kopp, Chief Door Opener at Kopp Consulting
It’s no secret that buyer behavior has changed with the ease of information access we all enjoy through the Internet. With a click of the mouse, we can get what we need to evaluate new products and services. There’s no doubt that shifting some dollars to digital marketing that attracts key prospects is important. However, those who expect an inbound strategy alone to bring the right prospects to their doorsteps, ready to buy, too often miss their sales goals.
I’ve seen too many business owners not only disappointed, but frankly perplexed when their inbound strategies fail to deliver the initial meetings and opportunities with senior level decision makers that they dreamed possible. Let’s take a closer look at why this might be happening and what you can do about it.