As discussed in Forbes’ article “The Future Of B2B Tech Marketing: Moving From Awareness To Influence,” traditional B2B marketing models are no longer enough. Today, building long-term influence—not just capturing leads—is key to sustainable growth.
Many B2B tech firms still cling to surface-level metrics like MQL volume, social followers, or website traffic. But in complex sales environments with long buying cycles and multiple stakeholders, what really matters is trust, precision, and relevance.
Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.
Article with all rights reserved, courtesy of Forbes — https://www.forbes.com/