According to Taboola’s article “What’s Driving Engagement Now,” social media is no longer optional for B2B marketers—it’s a revenue-driving tool shaping brand perception, product research, and buying decisions.
In 2025, B2B companies are spending between 7% and 15% of their marketing budget on social media, and more than half plan to increase that spend. Unsurprisingly, LinkedIn remains the dominant platform, with 85% of B2B marketers citing it as the most effective.
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Article with all rights reserved, courtesy of Taboola — https://www.taboola.com/