Effective social media marketing pays back in terms of successful businesses. A recent study suggests that social media recommendations lead to almost 30 percent of all websites’ overall traffic. So, if your business website is not benefiting from social media, then you may need to re-consider your social media strategy.

Here are some effective ways to boost social media marketing, which can positively impact your business, and increase your sales too.

Create custom-formatted tweets

Most tweets can get lost in the abyss of live feeds, especially the ones that seem to stream on with no end. Custom formatting can make sure that you are catching the reader’s attention. By applying line breaks and/or a unique font, you can break the monotony of short-form messaging. Also, include some fun symbols to refresh the look of your tweets. You can copy and paste fun symbols from iEmoji.com or other similar services.

Go for longer posts

While Twitter is adamant in not removing its 140-character limit, other platforms enable you to start a conversation that with a longer post. As a result, longer posts bring in more comments and likes.

Opt for Facebook Groups

As organic reach for Facebook pages of companies continues to go down, entrepreneurs, marketers and publishers would be better of by creating and managing Facebook Groups. The maximum benefit seems to be for members, as they can choose to receive direct notifications about updates, but by giving such controls to users/members you actually prompt more participation from them.

Market Across all Social Platforms

Convert Facebook fans into Twitter followers and LinkedIn connections into contacts. Afterwards, regularly sharing on a social network will bring you constant attention from followers.

Read more: Six Effective Social Media Marketing Tips