Inbound marketing for beginners.
Inbound marketing describes a business building strategy that, when successful, will attract buyers and sellers to you and your services. Examples include advertising on a local bus bench, in the Yellow Pages or on shopping carts. With this type of marketing strategy, you are trying to place your ad where you suspect your clients are, so when they have a need for the services you offer, you are right there to remind them that you can help.
Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same exposure that they once did.