As explained by AMA in their article “What is SEO Marketing? [A Comprehensive Overview],” SEO remains one of the highest ROI marketing channels for modern businesses—and it’s only growing more critical.  

SEO (Search Engine Optimization) helps your business get found by optimizing your website to rank higher in Google search results. This matters because search engines drive 39% of global eCommerce traffic—and Google processes over 8.5 billion searches per day.

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Article with all rights reserved, courtesy of American Marketing Association — https://www.ama.org/