What Consumers Dislike About Mobile Email.
Consumers’ top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.
Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don’t like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).