As shared by TechTarget’s Makenzie Holland in the article “How to incorporate social media into SEO strategies”, marketers are increasingly leveraging social media as a key component of their SEO playbook. While social media doesn’t directly impact search engine rankings, it plays a critical role in driving brand visibility, increasing website traffic, and signaling relevance through user engagement. 

Search engine optimization (SEO) is essential for improving how websites appear on search engine results pages (SERPs). Yet to truly maximize its impact, marketing teams must go beyond keywords and technical structure—they must integrate their content strategies with social media platforms. When well-aligned, social media channels serve as powerful conduits for distributing blog content, engaging audiences, and generating social signals that reinforce a brand’s online authority.

Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.

Article with all rights reserved, courtesy of TechTarget — https://www.techtarget.com