In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors offer some on-point advice about how to best use social media to create effective marketing campaigns.
Many direct response marketers think social media is complete fluff — and for a lot companies, it is. That’s because most marketers do not apply any direct marketing tactics to their strategic approach (if they are even strategic at all).
Anyone who either doesn’t know if their marketing is working and/or thinks the focus should be awareness building and not revenue generation could make some small but significant tweaks to their efforts and drive huge results.
Let’s cover a few key business principles as applied to social media:
Read more: 6 Principles That Must Be Applied to Social Media Marketing
