Content Industrial Buyers Want from Supplier Websites by Achina Mitra
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers (66%). (Source: 2015 Digital Media Use in the Industrial Sector; IHS Engineering360 Research Report).
And TotalWeb Partner’s Web Marketing Offers can help you do all of this.
The chart above shows how industrial professionals are using the Internet for work-related purposes.
The same study also found that the top three work-related digital resources used by technical professionals of any age have remained unchanged from 2014 to 2015: General Search Engines (89%), Supplier Websites (75%) and Online Catalogs (74%).
All those statistics are very encouraging but they only tell half the story because it only represents the demand side – how industrial buyers are making their purchase decisions. However, suppliers are falling short when it comes to providing content that industrial buyers want.
