Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense they nourish a collective consciousness, an understanding of what it means to be alive in the world right here, right now.

From a business standpoint, there’s never been a better time to harness the power of this 21st-century medium to gain clients and generate leads. We’re not talking about showy brand waving: we’re talking about using social media to get clients on the phone and through the door. To leverage apps used by billions to acquire new business and make meaningful connections.

Sounds easy, doesn’t it? But the truth is, while the rewards are great, getting social media marketing right can be a challenge. There are a myriad of powerful management tools and services available, an array of techniques and stratagems which promise to put your brand in front of prospective clients and capture their interest. Social media platforms, lest we forget, are crowded spaces. How can you make yourself heard above the noise? How will you differentiate your brand? And is landing your dream client actually realistic?

Read more: 4 Tips For Harnessing Social Media To Win Clients And Grow Revenue