TWP Case Study: Timesavers Material Handling
TWP Case Study: TimeSavers Material Handling
A 6-Year Digital Partnership Driving Growth and Visibility
Client Overview
TimeSavers Material Handling (TSMH) is a trusted regional distributor specializing in cranes, hoists, mezzanines, and industrial lifting equipment. Representing over 20 leading manufacturers, TSMH provides turnkey material handling solutions across industries from manufacturing to warehousing.
Partnership Stages
Partnership Stage 1: Building a Comprehensive Website from the Ground Up
When TSMH partnered with TotalWeb Partners (TWP) in 2018, they had no existing digital catalog or written content, yet needed a professional website to represent more than 100 product lines from over 20 manufacturers.
Rather than relying on the client to assemble specifications and descriptions, TWP took full ownership of content development. Our team:
The result: a robust, easy-to-navigate website that launched with zero delays.
Partnership Stage 2: Data Visibility; The Power of the TWP Insights Dashboard
In 2023, TWP implemented the TWP Insights Dashboard for TSMH—an analytics platform integrating Google Search Console, Analytics, and CRM conversion data.
This dashboard provided real-time visibility into:
In 2025, the dashboard was upgraded with enhanced filtering, mobile reporting, and competitor benchmarking—allowing TSMH to see not just what’s working, but where new opportunities lie.
Partnership Stage 3: Expanding Online Visibility Through SEO (2024–2025)
Six years later, as TSMH’s business grew, they wanted to expand their online footprint and better utilize their website to generate more qualified leads. TotalWeb Partners introduced a comprehensive SEO & content expansion package, focusing on:
Despite the size of this initiative, TotalWeb Partners took the stress off the clients’ hands, allowing them to focus on what they do best: running their business. TSMH’s total time investment was approximately 45 minutes, including a kickoff call and final review.
TotalWeb Partners handled:
From kickoff to launch, TWP delivered a high-performance SEO transformation with minimal client effort.
Results
100+ product pages created from manufacturer data without client-provided content
Website lifespan extended beyond 6 years through scalable architecture
SEO strategy deployed in under 45 minutes of client involvement
TWP Insights Dashboard implemented for ongoing performance monitoring
Continuous traffic growth and new lead generation from targeted Solutions content
Partnership Stage: Future
TimeSavers Material Handling’s digital evolution demonstrates the TotalWeb Partners difference: a turnkey process that transforms complex product catalogs into optimized, lead-generating assets.
From 2018’s data-driven launch to 2025’s SEO expansion and real-time analytics, TWP has provided a complete, low-effort, high-impact digital strategy that continues to grow with the business. As we look to the future, TWP will closely monitor TimeSavers Material Handling’s site, to innovate when needed, and to find ways to continuously provide next level opportunities as they arise.