Bronze Local
LSA + Display
$325/mth+
Client Meeting
Quarterly

Google LSA (Local Service Ads)

Display & Re-Targeting Program
includes Art Creation

Monthly Budget $500-$2,000

Silver Regional
$500 – $1,200
$425/mth
Client Meeting
Bi-Monthly

Ad Review
Bi-Monthly

Search Engines & Social Sites
Pick Two

Ad Creation & Modification
Up to 10

Display & Re-Targeting Program
Up to 4 Campaigns – includes Art Creation

Gold National
$1,200 – $3,000
$650/mth
Client Meeting
Monthly

Ad Review
Monthly

Search Engines & Social Sites
Pick Three

Ad Creation & Modification
Up to 20

Display & Re-Targeting Program
Up to 8 Campaigns – includes Art Creation

Platinum Dominant
$3,000/mth and Up
20% of Spend
Client Meeting
Bi-Monthly

Ad Review
Bi-Monthly

Search Engines & Social Sites
Pick Four

Ad Creation & Modification
As Needed

Display & Re-Targeting Program
Up to 15 Campaigns

TotalWeb Partners Delivers Best in Class Pay Per Click Management for Legal Service Companies.

Fast, efficient, and comprehensive services for Google, LSA, Bing, and Yahoo SEM programs. Detailed tracking and on-going analysis from TotalWeb’s professionals ensures our law firm clients receive top shelf customer service and results that are second to none.
TotalWeb’s staff will learn about your legal business and goals to guide the implementation and maximize results based on your area of practice and geography served. No special quoting is required as costing is quick and easy with TotalWeb’s menu driven services.

TotalWeb Law Firm PPC – Comprehensive, easy to understand, and quick to implement.

Download TWP Law Firm Paid Ad Management Offers Technical Specs

“TotalWeb” Law Firm Paid Ad Management Packages

Strategic Value	Program Deliverables	Bronze Local $500-$2,000* Mthly Spend	Silver Regional$500-1,200* Mthly Spend	Gold National$1,200-$3,000* Mthly Spend	Platinum Dominant$3,000+* Mthly Spend
Client Interaction	Client Meeting; Keywords & Position Strategy Discussion	Bi-Monthly	Bi-Monthly	Monthly	Monthly
Client Interaction	Ad Review; AI Assist Design and Content Review	Quarterly	Bi-Monthly	Monthly	Monthly
Campaign Targeting	Search Engines & Social Sites	Google LSA Google Display Ads	Pick Two Google Adwords Google Display Ads Google LSA Facebook	Pick Three Google Adwords Google Display Ads Google LSA Yahoo Bing Facebook LinkedIn	Pick Four Google Adwords Google Display Ads Google LSA Yahoo Bing Facebook LinkedIn
	Ad Creation & Modification (Static or Dynamic)	Up to 10	Up to 10	Up to 20	As Needed
	Sponsored Posts, Display, Re-Targeting Programs (Includes Art Creation)	Up to 3 Campaigns	Up to 4 Campaigns	Up to 8 Campaigns	Up to 12 Campaigns
	Keyword Focused Landing Pages* Leveraging AI**	2	2	4	6
Tracking	Monthly Summary Reports	X	X	X	X
	Real Time Report Portal with Helpdesk	X	X	X	X
	User ID and Organic Position Advanced Reporting Portal	N/A	X	X	X
Research & Adjustment	Competitive Analysis & Keyword Research	Bi- Monthly	Bi- Monthly	Monthly	Monthly
	Organic Result Comparative Analysis with AI Assist	N/A	Quarterly	Bi-Monthly	Monthly
	Position and Bid Updating	Monthly	Bi-Monthly	Bi-Weekly	Weekly
Costs	Setup	$250	$250	$450	$550

	Monthly Cost	$325 for First $2,000/mth + 15% Over	$425	$650	25% of Spend 20% of Spend if over $7500/mth
Customer to Provide Credit Card for Direct Payment to Google, Yahoo, & Bing, and TWP Charges. A flat fee of $1,500 will be invoiced and charged per month for TWP Management services. A reconciliation will be performed at the end of each month based on the “% of spend rate” of the actual total ad spend across all platforms. An invoice or credit will be issued after each monthly recon. ** For TWP web clients only. Based on existing content, content creation is per the terms of the TWP web contract.
4 Month Minimum Commitment ~ Set Up Charges Waived With 12 Mth Commitment Pricing valid through Dec 31, 2024

Knowledge Paper 5 – The Symbiotic Relationship of Content and User Experience in the Industrial Manufacturing Sector

Turbo Charge Your WebSite by Adding a TWP AI Solution

Silver AI

TWP AI REFRESH
$2,850
TWP Silver AI Boost

6 New AI Gen Pages

10 Custom Images/Iconography

Qty 15 – Enhancing and Updating Existing Page Content

Qty 3 – New Case Studies

Gold AI

TWP AI UPGRADE
$4,500
TWP Gold AI Upgrade

9 New Gen AI Pages

15 Custom Images/Iconography

Qty 25 – Enhancing and Updating Existing Page Content

Qty 5 – New Case Studies

Enhanced Brand Messaging

Platinum AI

TWP AI SITE RELOAD
$6,500
TWP Platinum AI Reload

12 New AI Gen Pages

20 Custom Images/Iconography

Qty 40 – Enhancing and Updating Existing Page Content

Qty 8 – New Case Studies

Enhanced Brand Messaging

4 Tech Blogs or Product/Service Highlights

* Specifications

New pages = 300 – 400 words + 1 Custom Image/Icon. (I.e. 800 words of content = 2 pages)
Case studies generated from provision of client information/successes/cases or manufacturing data/travelers & 1 page form submission.
Existing page enhancement = adding up to 100 words of content, multiple inter site links, & 1 custom generated image to better guide users and interconnect information throughout the site.
Enhanced Brand Messaging = New and enhanced tag lines focused on connecting the needs of clients to the company offers.
Terms: 50% with order, 50% upon completion.

Additional Upgrades

Online Catalog Updating – Add $2,500 to each package (Up to 2,500 sku’s)
Technical White Paper (1,000 words) – $1,250
E-Book (4,000 Words) – $4,000 (Click for Samples)
Additional New Pages – $400 (Case Studies, Product, Service, Area Served, Product/Service Highlight)