As reported by Forbes in their article, “5 Benefits of Email Marketing in 2024,” email marketing remains one of the most cost-effective and powerful digital marketing strategies. Businesses leverage email campaigns to promote products, build customer relationships, and increase brand awareness—all while maintaining full control over their contact lists, unlike social media platforms that are subject to algorithm changes.

One of the biggest advantages of email marketing is its cost-effectiveness. Unlike paid advertising, where businesses must continually invest to reach their audience, email marketing enables direct communication without recurring ad spend. Additionally, businesses benefit from measurable results, allowing them to track open rates, engagement levels, and conversions. This data can then be used to refine outreach strategies and segment audiences based on interests and behaviors.

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Article with all rights reserved, courtesy of Forbes — https://www.forbes.com