Free White Paper Download: The Marketing Frontier – Implementing Modern Marketing Strategies V1: Inbound/Outbound Marketing
Looking to revamp your marketing campaigns to stay on-track with current trends? Consider the Inbound and Outbound marketing strategies outlined in this white paper.
What is Inbound Marketing?
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” – Hubspot
Essentially, Inbound marketing is the method of growing your business through the development of meaningful relationships with your current and potential clients.
Examples of Inbound Marketing
- Blogs on Relevant Content
- Search Engine Optimized (SEO) Site Content
- Social Media Campaigns
- White Papers
- Ebooks
- Webinars
- Inbound Sales Calls
- Chat Bots/Surveys
Outbound Marketing
“Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.” – WordStream.com
Examples of Outbound Marketing:
- Email Blasts
- TV/Radio Ads
- Display Ads (Print & Online)
- Cold Calling