As reported by Marketing Week in “B2B marketing, effectiveness, influencers: 5 interesting stats to start your week,” new research shows how buyers respond to branding, influencer partnerships, and long-term marketing investments in the B2B space. Many organizations are increasing spend on brand building as evidence grows that emotional influence and trusted expertise play a larger role in B2B purchasing decisions. Data also shows expanding use of influencers and subject-matter experts to increase credibility and visibility within niche markets.

The findings point to a shift toward long-term strategy, diversified content, and measurable effectiveness. Companies are focusing on stronger differentiation, more consistent storytelling, and improved evaluation of campaign performance. These trends demonstrate that B2B marketing success now depends on a mix of strategic creativity, reliable analytics, and relationship-driven communication.

Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.

Article with all rights reserved, courtesy of Marketing Week —https://www.marketingweek.com