As emphasized by Forbes in the article “Place Social At The Core Of B2B Marketing,” the rules of engagement in B2B marketing are shifting fast. With the rise of younger decision-makers like Gen Z and a growing demand for authentic, humanized content, B2B marketers must rethink their strategies—and social media should be front and center. 

Gone are the days of generic corporate messaging. In today’s landscape, authenticity is the new currency of trust. B2B buyers—who are also social media users in their personal lives—expect the same level of transparency and personalized content from the brands they consider professionally. As Steve Lucas, CEO of Boomi, aptly stated: “The same individuals who engage with brands on social media in their personal lives are the decision-makers in boardrooms.”

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Article with all rights reserved, courtesy of Forbes — https://www.forbes.com