TotalWeb Partners (TWP) teamed up with Midwest Caster & Wheel, a leading caster and wheel distributor in Cincinnati, OH, to elevate their digital presence and improve customer engagement.
Our two-phase project focused on a comprehensive website overhaul:
- Platform Modernization: We built a new, state-of-the-art catalog website to ensure peak performance and a seamless user experience.
- Enhanced Product Catalog: We created a user-friendly online catalog featuring over 5,000 products with detailed specifications and an intuitive category structure, simplifying the sourcing process.
- Content & Engagement: We launched a dedicated industry news blog to establish thought leadership, while also updating the site’s visuals and iconography to present a more modern brand image.
- Improved Conversions: We strategically increased and refined the calls to action throughout the site to boost lead generation and simplify the contact process for potential clients.
This collaboration empowered Midwest Caster & Wheel to reinforce its market position and provide a more efficient and professional online experience for its customers.