TotalWeb Partners (TWP) has a decades long partnership with American Power Connection Systems, a leading Bay City, MI-based provider of electrical connection solutions. Over the course of our relationship, we’ve guided them through three distinct website evolutions, ensuring their digital presence consistently aligns with their growth and innovation.
Our most recent collaboration focused on a complete modernization of their site:
- Platform and Design: We developed a brand-new, cutting-edge website with a clean design, fresh content, and updated visuals to reflect their industry-leading position.
- Enhanced Product Showcase: We created a detailed product showcase, complete with in-depth specifications and a focus on their “Made in USA” commitment, to highlight their extensive catalog.
- Targeted Content: We built out dedicated application and industry pages to clearly demonstrate how their solutions meet the unique needs of various sectors, while a new blog provides a platform for industry news and expertise.
- User Experience: We streamlined the contact process and increased calls to action to boost lead generation and make it simple for potential customers to connect.
- Brand Credibility: We strategically integrated information on their rigorous quality standards and updated iconography and images throughout the site to reinforce their reputation for excellence.
This enduring partnership has empowered American Power Connection Systems to maintain its competitive advantage and solidify its status as a trusted innovator in the electrical solutions industry.