TotalWeb Partners (TWP) stepped in at a critical turning point for SuspensionMAXX, a Bay City, MI-based manufacturer of specialized automotive suspension solutions. When TWP first connected with the team, SuspensionMAXX was just weeks away from their third website attempt in a single year. We stepped in to break the cycle, providing a robust, high-performance platform that finally matched the engineering excellence and industry leading patents developed by President Larry Verbowski.
Our comprehensive digital overhaul transformed their site into a powerhouse for both B2C and B2B sales:
- High-Complexity Search & E-commerce: We engineered a full custom search functionality capable of filtering through over 1,000,000 product and vehicle combinations. Customers can now find exact fits by selecting year, make, model, and trim type, supported by a full e-commerce backend with integrated shipping and payment gateways.
- Dual-Portal Access: To support their diverse business model, we developed a Customer Login for easy reordering and a dedicated Dealer Login Portal. This is paired with a fully integrated Dealer Map and an automated application process for new partners.
- Technical Content & Video Hub: We built an extensive video section showcasing “how-to” guides and product demonstrations, alongside detailed pages for their core offerings, including control arms, leveling kits, and steering stabilizers.
- AI-Driven Efficiency: We leveraged AI to generate SEO-optimized content with minimal client input, ensuring their “Made in Michigan” story and engineering expertise reached the right audience without slowing down their manufacturing operations.
- B2B & Government Authority: The site highlights their capacity for OEM and government contracts, utilizing custom iconography and a detailed “About Us” section to showcase their Michigan-based design and engineering team.
- Streamlined User Experience: From social media integration to a modernized contact process, the site utilizes the latest technology to ensure a seamless experience for the automotive aftermarket.
By delivering a stable, scalable, and highly functional platform, TWP provided SuspensionMAXX with the digital foundation they needed to stop worrying about their website and start focusing on their next suspension innovation.
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