TotalWeb Partners (TWP) partnered with the esteemed Coral Gables-based firm Sugarman, Susskind, Braswell & Herrera to modernize their digital presence and reinforce their reputation as leaders in labor and employee benefits law.
Our design and strategy team focused on transforming their site into a high-authority resource:
- Cutting-Edge Architecture: We engineered a new website using the latest technology to ensure a seamless, high-speed experience for union members, employees, and corporate entities alike.
- Legislative Authority: We built out comprehensive practice area pages that deep-dive into labor statutes and employee benefit laws, positioning the firm as a premier educational resource in their field.
- Hyper-Local SEO Growth: Beyond standard service pages, we implemented advanced local SEO strategies, including localized inline linking, to dominate search results across the Coral Gables and greater Florida markets.
- Visual Trust Signals: To humanize the firm’s expertise, we developed a “Meet the Team” section, integrated client testimonials, and prominently displayed their prestigious legal awards and industry certifications.
- User-Centric Navigation: Using custom iconography and a refined user interface, we made complex legal categories easy to navigate, supported by a streamlined contact process to facilitate quick consultations.
Through this digital evolution, TWP has provided Sugarman, Susskind, Braswell & Herrera with a sophisticated platform that reflects their decades of legal excellence and commitment to their clients.