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Archive for December, 2019

Holidays are great time to build social media relationships

As consumers deck their halls with holiday decor, they also stock their fridges with more wine than in any other season.

And with family travel at an all-time high during the last few months of the year, hospitality marketers should connect with consumers who plan ahead.

In fact, the majority of national brands start planning their marketing campaigns for the holidays in September, if not earlier.

But for digital marketers, social media allows for more leniency thanks to the seemingly “real time,” and ongoing content creation. That doesn’t mean that marketing people should wait until the last minute to plan a holiday campaign (or – even worse – wait until the day of and share a blurry iPhone pic with no CTA).

With a little bit of prepping before we get into the thick of the holidays, North Bay marketers can promote their products or services early and keep the momentum going through the Time Square ball drop.

Here are five tips for getting your holiday digital marketing started:

1. In order to look forward, make sure to look back.

Look at digital marketing insights on social media and Google analytics from the past few years. Note any trends that appear during the holidays that may differ from the rest of the year. Check out which pages on your website tend to get more traffic during the holiday months (Oct – Dec). Write these trends down, and brainstorm ideas for promotions and holiday gift sets with your team.

Read more: Holidays are great time to build social media relationships

The Future of Web Development

Times, they are a changin’—as the saying goes, and while perhaps every industry you can imagine is thinking ahead to how emerging technologies are disrupting their landscape, web development is no different. Just because the Web is digital doesn’t mean that it too won’t be subject to change.Are we at the dawn of something big?

Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), voice-based search, blockchain, cryptocurrency, quantum computing, autonomous vehicles, carbon nanotube chips—no, this isn’t a list of futurist ideas to intimidate you. These are all topics that are changing the world as we know it, and this even comes down to your relationship with the Web and websites themselves.

Let’s talk specifics.

How is AI changing how we interact with the Web?

The concept of Artificial Intelligence seems intimidating at first, but we are seeing it in action every day. It’s not hard to find: natural language processing, autonomous systems, pattern recognition, deep learning, real-time language translation, chatbot interactivity… we could keep going, but the total list would be too long to write. Plus, self-learning abilities can personalize an experience with a website, putting tools and resources to work like never before.

Read more: The Future of Web Development

5 Ways to Dominate Social Media Marketing in 2020

While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social media companies have too much control over the news that users see.

Leading into 2020, social networks appear primed for both active engagement and active scrutiny, and social media companies may quickly change how they operate as a result. For example, Twitter recently announced they would stop allowing political advertising, and networks like Instagram are experimenting with hiding the number of likes on posts in an effort to reverse the negative mental health effects associated with social media comparisons, as CNET reports.

For marketers, even if these changes do not seem to apply directly to your brand, they underscore the point that social media marketers tend to operate on rented land. The major social media networks are publicly traded companies that exist to grow their own businesses, not yours. They are the ones in control of how their platforms work, and your efforts to be successful through their mediums, such as building up your followers to reach an organic audience, can essentially be made irrelevant overnight.

Read more: 5 Ways to Dominate Social Media Marketing in 2020

 

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

Do you think of SEO and web design as separate elements of your website?

You shouldn’t.

In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever.

Building rapport with Google takes more than keyword frequency. Here’s how you can make your website show up higher on search rankings and stand out from the pack:

1. Mobile matters.

At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.

Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb.

Read more: 5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

 

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