SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots.
Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers today are calling it “top of mind.” Which is the new way to say, “brand awareness.”
The better you promote your content across marketing channels, the more referring domains you will receive.
Which Channel Should You Use?
Social media marketing can be tricky because you have to understand your audience, and the level of their sophistication, and familiarity with a channel before you can decide to market yourself on it.
For example the older generation, that is becoming my generation, are more familiar with Facebook and Twitter than we are with Snapchat. Therefore, if you’re trying to reach generation X then you probably want to be on Facebook.
Understanding how to use that channel properly to reach your audience is also paramount. Facebook is very difficult for brands today to reach their audience because of the amount of money you now have to spend on advertisement. Twitter is a microblog and so every few seconds a new tweet goes out for something by someone, somewhere. You can see the stats on this at this link. Understanding the heartbeat of every channel and how to reach your audience is going to be very important otherwise your post will just end up in the ether.
Storytelling with social media
One of the things about social media marketing is it has the ability to take a series of pictures and tie them together into a slideshow in order to craft and weave a story together for your audience.
