Sending out an email newsletter may seem like an easy task, but if you think that all you have to do is make a template, add in new content and hit send, you’re not likely to see the results you want.

Email marketing requires a lot of careful planning and work to be effective, but when it’s done right, it can drive traffic to your website, increase your customer base and boost sales. So how can you make the most of your email marketing campaigns? It’s all about getting to know what your subscribers want, creating quality content and taking advantage of all the great email marketing tools at your disposal.

Ready to improve your email campaigns? Here are five great email marketing tips from entrepreneurs and digital marketing experts.

Read more: 5 Fast Fixes to Jumpstart Your Email Marketing Strategy