Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need to optimize your website for social media marketing. The first mistake you should never make is viewing your website and your social media channels as mutually exclusive parts.

Yes, social media can help you meet your B2B sales quota, but this only happens when you combine your SEO efforts with your social media efforts. And that involves optimizing your website. This guide is going to show you some of the things you have to do in order to get ready for social media marketing.

Connecting with Social Media

In order to generate B2B business leads through LinkedIn, you can’t just operate on LinkedIn. You must form a clear path between this social media network and your website. Including your website in the bio of your profile is relatively simple, but not a lot of companies use their website to link back to their social media accounts.

Such a simple change can make a huge difference.

Display these links prominently and don’t just install a sharing bar at the bottom of your page. This may require some additional add-ons or some more coding, but it’s well worth the effort in the long-term. There are plenty of tools that will allow you to do the same thing.

For example, WordPress comes with a range of third-party add-ons that will do this for you automatically. You want it to be easy for users to get from social media to your website and your website to social media. You also want to make it easy for them to share content from your site to their social media feeds.

Read more: 3 Ways to Optimize Your Website for Social Media Marketing