Archive for November, 2017

Creating User Experiences for Short Attention Spans

Today, website users are bombarded with all sorts of content and information, from cat videos to the latest news scandal. With all of this competition, it can be difficult to cut through the clutter and get your marketing messages across to your target audience. Indeed, generating and holding user attention online is one of the biggest challenges marketers face. Learning how to focus user attention on the right information is therefore critical to the success of your marketing initiatives. In this article, I’ll share six of the most effective tactics for capturing and holding your users’ attention.

Show Users Valuable Information

Users have limited attention, and they won’t use it on just anything. You need to show them information they’ll find valuable. This will increase their willingness to spend time and attention on your content. Use these tactics to highlight important points:

  • Use human faces to draw attention. This is especially effective when that face is looking at them.
  • Add bright colors and vivid photos will naturally attract the user’s focus. To determine whether important elements will stand out, squint your eyes while looking at a page and see what you notice.
  • Whenever possible, call out the user by name in relevant content.
  • Include animations, especially in the user’s peripheral vision, to draw attention to high-value content.

Your users will naturally scan any page they visit to search for the information they’re interested in. Highlighting the most important points will make your user experience more enjoyable since users will be able to find what they need quickly.

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The Impact of WebDesign on Marketing, Branding and conversions

Most business owners agree that high-quality web design is essential for their business. But when asked exactly why it’s important, only a few could provide an adequate answer. Web design isn’t all about aesthetics. There’s no use to adding all the bells and whistles to your site if it fails to work toward your goal of attracting customers and increasing sales. The main problem is that many decide to compartmentalize the process, hiring an agency for web design and another one for marketing.

Taking a Comprehensive Approach

The traditional approach of hiring different agencies for various aspects of the website is no longer effective. Instead, it’s better to take a more comprehensive approach. Web design must now be deeply incorporated into your inbound marketing and branding strategy. If you employ three agencies for web design, SEO, and branding, it’s nearly impossible to have them work in cohesion and help you inch closer toward your business goals.

Your Design Matters, and so Does Your Content

As a business owner, you’ll do yourself a favor by building a website that resonates with your target audience. Several studies suggest that online users cite web design elements as among the top factors they consider when deciding whether to trust a website or not. Most users share the same red flags to watch out for including busy layouts, pop-up ads, boring web design, slow page load times, and small print.

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7 Upcoming E-commerce Web Design Trends to Adopt in 2018

With the advancement in the technology, most of the individuals have just forgotten the time when they used to buy the things manually. Now the businesses are coming online with the e-commerce website. In this era of modernity, most of the individuals do not have much time to go to the shop and buy the things they need. Due to this, there is a rise in online shopping day by day from the e-commerce website. As there is the vying number of websites on the internet, thus the people go to the websites which are highly captivating and easy to be navigated. This means that the websites need to be highly adaptable and responsive to all the mobile screens as the people use their mobile phones for shopping online.

Nowadays the big players in the online shopping site are Amazon and Flipkart which are leading the impact by presenting new innovations. To get ahead in the competition of the e-commerce business, the businesses nowadays need to discover what is new in the market and they can impeccably make the impression on the users. To remain in the industry the E-commerce website development company needs to be updated with the current trends.

Some upcoming web design trends to be adopted in 2018:

Mobile E-commerce taking place:

According to the latest research e-commerce is the second name of mobile shopping. The shopping through the mobile has broken all the records of shopping as compared to the previous shopping being done through the previous way. The mobile shopping has increased up to the sales of all the e-commerce businesses to a great extent. As per the research stats, the shopping through the mobile is rising rapidly. The customers love to search the things with the use of mobile rather than the laptops or mobiles. They love to explore different kinds of things in the e-commerce stores. Thus, all the web owners need to adopt this rising and the latest trend in e-commerce by hiring best e-commerce website development company.

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