Archive for February, 2016

5 B2B Website Design Trends for 2016

We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated.

Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.

1. Less Photography, More Illustration

In 2015, B2B websites were dominated by impersonal or un-inspired stock photography. In 2016, we will find friendly and relatable illustrations being used far more to help companies tell their story.

2. Bolder Use of Color

You have probably heard of flat design (minimalism that emphasizes usability) and its use in B2B websites. Unfortunately, flat designs often have equally flat color palettes. But in 2016, expect that to change. This year you will find many designers upping their color game.

3. More Creative Typography

All hail! The days of sticking to only a handful of “safe” typefaces, like Arial and Times New Roman, are over!

4. Material Design

Seen by some as the next step up from flat design, material design was developed at Google for use on Android devices. It’s principles have since been adopted across many mobile platforms, as well as in the design of desktop websites. Material design is an evolving standard with resources and best practices for designing for devices.

5. More Vertical Layouts and Scrolling

2015 saw the possible end to the debate of non-scrolling websites. We are finding more and more that is that it’s easer to scroll than to click.

Read more: 5 B2B Website Design Trends for 2016 

6 Web Design Trends That Are Here To Stay

Web design thrives on two things: innovation and imitation. Unfortunately, there’s often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we’ve isolated six web design ideas that are here to stay.

1. ARTIFICIAL INTELLIGENCE

Context is everything. Where and when an interaction happens is now as important as how or why. Is it on a phone? A tablet? Indoors or outdoors? What is the user doing in that moment? Users interact with a product in all kinds of different situations.

2. DIVERSITY

One consistent complaint about the web design world is how often it engages in, shall we say, less than original practices.

3. RICH ILLUSTRATIONS

Traditionally, websites use stock photography and other photos for visuals. Moving forward, we will start to see more hand-drawn art.

4. MOBILE/WEARABLE FIRST

Mobile-first design is already well underway, but it will become even more pronounced as the wearables market, which is estimated to be worth $31 billion by 2020, heats up.

5. MICROINTERACTIONS

As information becomes platform-agnostic—available on our watches, our phones, our TVs, and everything in between—seamless user experiences will be more important than ever.

6. RICHER ANIMATIONS

Finally, we get to the good stuff. The whole point of design is to look good after all. And what looks better than rich animations? The web has never looked more dynamic than it does today, and it’s only going to get better.

Read more: 6 Web Design Trends That Are Here To Stay

4 Common Mistakes With Your Email Marketing Campaign

An email campaign seems simple enough. You compile a list, slap together some content and tag it with a quick subject line and then blast away!! That’s how many businesses owners approach their email marketing campaign: the quicker the better.

Unfortunately, this isn’t going to produce a successful email marketing campaign. If anything, it’ll probably hurt your overall marketing efforts. So instead of showing you what to do, we’ve decided to compile a list of common errors when it comes to email marketing. Let’s take a look.

Not Getting Consent

Before you even begin thinking about content, subject lines and other strategies, you have to compile a list of email addresses. This list should consist of people who are genuinely interested in your product or service. But if you don’t get the proper permission, you’re getting off on the wrong foot, and that wrong foot is about to get broken.

You see, not only are you going to turn off people by sending them email without their permission — these people will view it as spam — but you’re going to find yourself looking for a lawyer real quick. If you’re adding people to your list without their permission, that’s probably going to break some anti-spam regulation. Not exactly the start you were probably looking for.

Read more: 4 Common Mistakes With Your Email Marketing Campaign

 

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