Archive for February, 2015

Inbound Marketing For Beginners

Inbound marketing for beginners.

Inbound marketing describes a business building strategy that, when successful, will attract buyers and sellers to you and your services. Examples include advertising on a local bus bench, in the Yellow Pages or on shopping carts. With this type of marketing strategy, you are trying to place your ad where you suspect your clients are, so when they have a need for the services you offer, you are right there to remind them that you can help.

Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same exposure that they once did.

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Inbound Marketing Alone Won’t Deliver High-level Meetings

Inbound marketing alone won’t deliver high-level meetings.

Author; Caryn Kopp, Chief Door Opener at Kopp Consulting

It’s no secret that buyer behavior has changed with the ease of information access we all enjoy through the Internet. With a click of the mouse, we can get what we need to evaluate new products and services. There’s no doubt that shifting some dollars to digital marketing that attracts key prospects is important. However, those who expect an inbound strategy alone to bring the right prospects to their doorsteps, ready to buy, too often miss their sales goals.

I’ve seen too many business owners not only disappointed, but frankly perplexed when their inbound strategies fail to deliver the initial meetings and opportunities with senior level decision makers that they dreamed possible. Let’s take a closer look at why this might be happening and what you can do about it.

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3 Wildly Different Inbound Marketing Resolutions for 2015

3 Wildly Different Inbound Marketing Resolutions for 2015
Everyone – and we mean everyone – has at least one dirty, little marketing secret.

Maybe you’re skimping on the quality and quantity of your visual content marketing. Perhaps you’re putting off that SEO review of your website that you know you desperately need. Or even worse, perhaps you’re not even using the right social media networks in the first place. Trust me, we’re all guilty of something.

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5 SEO Lessons for Entrepreneurs

5 SEO Lessons for Entrepreneurs

Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existence—and it’s not going anywhere.

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Are Agencies Necessary For SEO Success?

Are Agencies Still Necessary For SEO Success?

It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google GOOGL +0.85%’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernible words and phrases and incorporating countless offsite factors like online reviews and social signals. But while the code that backs Google’s search algorithm has become much more difficult to analyze, the actual process for optimizing a website has become simpler.

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The 5 Best Web Design Trends to Look Out For In 2015

The 5 Best Web Design Trends to Look Out For In 2015.

As the web becomes more and more advanced and complicated each year brings new techniques in the world of web design with things moving fast. While some ideas transform into standards and continue to become part of our digital spaces others fade away soon.

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10 On-Page SEO Tips To Use In 2015

10 On-Page SEO Tips To Use In 2015

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow your website’s organic  traffic, what will be most important for you to use for on-page SEO? Here’s a list of on-page SEO techniques that you are probably already using but are still important in 2015 and also some newer developments in SEO that you should consider in your strategy.

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How Old VHS Tapes Helped Save Early Web Design

How Old VHS Tapes Helped Save Early Web Design

Conventional wisdom has it that anything published online can never be truly erased. People petition governments for the “right to be forgotten”—to have personal information and images permanently removed from the Internet. But look for a screenshot or image from a page of the very early web, and you’ll find it almost impossible to locate. Prominent technologist Andy Baio, who runs the site Waxy.org, where he promotes tech ephemera and news, has discovered an unlikely portal to an era that has all but disappeared from today’s Internet, and quite nearly from the human record: VHS tapes. With these tapes, now viewable on YouTube, comes a critical look into a period that set the stage for the massive design and technological changes society has undergone over the past 20 years.

Watch the video…

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